Trent Reznor: 'No wonder people steal music' From
Zero Paid The NIN frontman rails against overpriced music in his band's latest blog posting.
You know I think a band really shows its true character when it comes
down to a battle over either profits or creativity. It's when a band's
back is up against that the wall that their heart and soul really comes
out.
Sure Metallica, for instance, was a great band but, as
soon as Lars started griping that his band was unable to get every
penny that it deserved, that his million-dollar billfold was a bit
light, it really made you see them for who they were. Rather than
propose an alternative or show at least some kind of empathy for
teenage kids unable to otherwise afford to buy all their albums, they
railed against file-sharers and never seemed to miss an opportunity to
reiterate RIAA talking points. As a fan of Metallica it was very
painful to watch.
It's easy for a band to say that they're
rebels, or try to say to their audience that they're free wheeling,
creative souls but, as always the proof is in deeds not words.
We saw it with Eddie Vedder and Pearl Jam when they took Ticketmaster's
high ticket price monopoly to task and worked for years to try and
change it.
The Dave Matthews Band allows fans to post and share live concert recordings and footage on their
Ants Marching
site in the spirit of the Greatful Dead and other artists whose main
focus was on the music itself and not what the music puts into their
pockets. Sure they have to make a buck but, at what point does reaching
your audience supersede profits? There has to be a healthy balance
between the two otherwise one risks alienating the very fanbase that
forms the foundation upon which an artist is able to find the safety
and security necessary to practice his art and talents, and more
importantly, to express himself in a way that was hopefully his
intention from the very start. Music does not exist in a vacuum.
NIN is a band that seems to be in tune with its listeners and what the
future holds for music distribution and its ability to stay relevant.
It has posted tracks from
Year Zero on The Pirate Bay, and even made some tracks, clips, and snippets of material available for download on its band's site.
Now, I think Trent Reznor, NIN's lead singer, has made an even more
startling revelation than any previous, observing the high price of
physical CDs and realizing why it is that people steal music.
He writes:
As
the climate grows more and more desperate for record labels, their
answer to their mostly self-inflicted wounds seems to be to screw the
consumer over even more. A couple of examples that quickly come to mind: "The
ABSURD retail pricing of Year Zero in Australia. Shame on you, UMG.
Year Zero is selling for $34.99 Australian dollars ($29.10 US). No
wonder people steal music. Avril Lavigne's record in the same store was
$21.99 ($18.21 US). By the way, when I asked a label rep about this his
response was: "It's because we know you have a real core audience that
will pay whatever it costs when you put something out - you know, true
fans. It's the pop stuff we have to discount to get people to buy." So... I guess as a reward for being a "true fan" you get ripped off. The dreaded EURO Maxi-single. Nothing but a consumer rip-off that I've been talked into my whole career. No more. The
point is, I am trying my best to make sure the music and items NIN puts
in the marketplace have value, substance and are worth you considering
purchasing. I am not allowing Capital G to be repackaged into several
configurations that result in you getting ripped off. We are planning a full-length remix collection of substance that will be announced soon. To be fair "Year Zero" is being sold for
$9.99 on Amazon.com
but, it has a list price of $17.99 and heavens knows how much it
retails for elsewhere. If it really is $30 bucks in Australia I don't
know why anybody in that country would buy a CD ever again. Can you
imagine shelling out $30 bucks for an album that has maybe 2 or 3 good
tracks? It's insane, and it's nice to finally see a music artist say as
much. When was the last time you heard J-Lo or any of the other "top"
acts like Usher or Justin Timberlake complain about high-priced CDs?
It's the high price of physical CDs that has made people to turn to
free methods like
P2P and
file-sharing programs like
BitTorrent,
KaZaA Lite, etc..
Anyways, it's always refreshing to hear an artist acknowledge the
plight of his fans and the insanity of trying to bleed them dry for $30
bucks an album.
**To note, I've been a fan since 89' when a buddy
of mine turned me onto "Pretty Hate Machine," and I've been "down in
it," ever since, having my mom even send me the album "Broken" when I
was in Boot Camp. --- right on Trent! **
Source

Trent Reznor: "I steal music too" from
Zero Paid Wants
to offer $4 dollar album downloads at a bitrate of your choice, and
blames the record industry for its own problems by having ripped off
customers for so many years. NIN seems to be leading
the way for how the music industry of the future should be, taking on
high priced CD albums and mindless record label execs bent on getting
every nickel and dime it can get no matter what the cost to its music
artists and image.
Last week I wrote about one of
NIN's blog postings
in which Trent Reznor, the band's outspoken frontman, railed against
overpriced CDs and lamented that "No wonder people steal music."
Apparently while on a sojourn in Australia he browsed the racks of a
brick and mortar CD store (guess at least one country still has them)
and was angered by the fact that his new "Year Zero" album was
retailing for $29 USD. Yes $29 USD!! As an artist I'd be angry too.
Well, a few days later it seems he was interviewed by Australia's
Herald Sun newspaper [Interview below] and they asked him about file-sharing and his thoughts on the state of physical CD prices.
The most interesting response he gave was to the question of illegally
downloading music, to which he answered "...I steal music too, I'm not
gonna say I don't." Is Trent hardcore or what?
He goes on to
say that sure he resents people getting his stuff for free but, unlike
most other artists it seems he knows who's actually to blame for the
whole file-sharing mess -- record labels. He says that "... you got
record labels that are doing everything they can to piss people off and
rip them off." That's right, Mr. Reznor has been blessed with a clarity
of thought and mind that's been sadly lacking from the music industry
for some time now.
I mean, what was the music industry
thinking way back in 1999 with Napster, that the digital music and
portable music players would just somehow disappear? That there would
be some mass Third Reich iPod-burnings or something? Digital music IS
the future and to watch them be constantly slapped like a hysterical
child every year grows not only tiresome but, downright shameful.
For an industry that prides itself on enough numbers, sales, figures,
trends, and statistical reports to have turned music sales into a
downright science, how is that they keep failing to see that people no
longer want to buy CDs, and especially at $30 bucks a pop!
Reznor also describes his CD shopping experience in more detail than he did in
his blog.
He writes:
"I
walk into HMV, the week the record's out, and I see it on the rack with
a bunch of other releases. And every release I see: $21.99, $22.99,
$24.99. And ours doesn't have a sticker on it. I look close and 'Oh,
it's $34.99'. So I walk over to see our live DVD Beside You in Time,
and I see that it's also priced six, seven, eight dollars more than
every other disc on there. And I can't figure out why that would be."
Reznor, never one to refrain from speaking his mind, ends up
confronting one of the record label "sales guys" at a meet and greet
during his stay in Brisbane. He asks them why his CDs and DVDs cost
6,7, and even 8 more dollars then everybody elses.
The sales
guy says it's "Because your packaging is a lot more expensive." But,
apparently Reznor pays for this out of his cut form the CD, so this is
a moot argument. "I know how much the packaging costs -- it costs me,
not them, it costs me 83 cents more to have a CD with the
colour-changing ink on it. I'm taking the hit on that, not them."
The sales guy then basically says that it's okay to charge more because
he has a "...core audience that's gonna buy whatever we put out, so we
can charge more for that."
That's when Reznor gets really
pissed off and takes the guy to task, saying it's messed up that they
feel they can rip off his audience just because they're more loyal
fans. That's when the conversation gets really good, and man I wish I
was there to hear it.
He noted:
"And
I just said "That's the most insulting thing I've heard. I've garnered
a core audience that you feel it's OK to rip off? F--- you'. That's
also why you don't see any label people here, 'cos I said 'F--- you
people. Stay out of my f---ing show. If you wanna come, pay the ticket
like anyone else. F--- you guys". They're thieves. I don't blame people
for stealing music if this is the kind of s--- that they pull off." You gotta love it.
It gets even better when he observes that "...these guys who have
f---ed themselves out of a job essentially, that now take it out on
ripping off the public." You have to feel for the guy because he here
is trying to make a living and these idiot record label execs are
making a tough situation even worse by making it even more painful for
people just wanting to support to band by buying their albums. It's
tragic really.
"I've got a battle where I'm trying to put out
quality material that matters and I've got fans that feel it's their
right to steal it and I've got a company that's so bureaucratic and
clumsy and ignorant and behind the times they don't know what to do, so
they rip the people off."
He said that he use to take it
personally when album sales would stink that "Well, not that many
people are into it. OK, that kinda sucks. Yeah I could point fingers
but the blame would be with me, maybe I'm not relevant." But, now he
sees that that is perhaps no longer the case, that album sales are
sinking because people just aren't buying albums like they used to,
instead buying digital singles, and also that they're simply tired of
getting ripped off.
"...on this record, I know people have it
and I know it's on everybody's iPods, but the climate is such that
people don't buy it because it's easier to steal it," he comments.
But, he does have a plan for the future in which after the next album
he owes the record label is completed he will turn to releasing the
albums on his own. "You could download it from my site at as high a
bit-rate as you want, pay $4 through PayPal. Come see the show and buy
a T-shirt if you like it. I would put out a nicely packaged merchandise
piece, if you want to own a physical thing. And it would come out the
day that it's done in the studio, not this "Let's wait three months"
bulls---."
Now $4 bucks is a price that I certainly would
pay, especially that not only is it cheap and would it go directly to
the artist themselves but, it would also provide another alternative to
the idiot record label sales guys out there who are bent on ripping off
music customers just because they happen to be loyal fans.
Source
From
The Herald Sun May 17, 2007 12:00am
Q & A with Trent Reznor of Nine Inch Nails Trent Reznor of Nine Inch Nails lets rip at ignorant record companies to NEALA JOHNSON
ON stage at the Metro on Monday night, it seemed you're enjoying being a rock star again. True? It's funny you'd say that 'cos that was not one of my favourite shows.
It went downhill at one point.
Yeah. I enjoy playing these days. I try to make the most of it and
sometimes it's great fun and sometimes, like Monday night when it was
crippled with technical problems, it made it not fun. I couldn't hear
what was going on, s--- was breaking . . .
Fools in the crowd were yelling . . . Yeah, mixed feelings about that.
I mean, if you want me to go off on a tangent . . . I'm kind of in a
weird space right now. I'm not real centred. We've been touring for a
long time. I went from the record right into the tour, nine weeks in
Europe in winter, which I don't recommend in any circumstance for
anybody. I'm moving. There's some stuff in my personal life that's up.
It must be an odd time then to have a new album, Year Zero, out?
It's a very odd time to be a musician on a major label, because there's
so much resentment towards the record industry that it's hard to
position yourself in a place with the fans where you don't look like a
greedy asshole. But at the same time, when our record came out I was
disappointed at the number of people that actually bought it. If this
had been 10 years ago
I would think "Well, not that many
people are into it. OK, that kinda sucks. Yeah I could point fingers
but the blame would be with me, maybe I'm not relevant". But on this
record, I know people have it and I know it's on everybody's iPods, but
the climate is such that people don't buy it because it's easier to
steal it.
You're a bit of a computer geek. You must have been there, too? Oh, I understand that --
I steal music too, I'm not gonna say I don't.
But it's tough not to resent people for doing it when you're the guy
making the music, that would like to reap a benefit from that. On the
other hand, you got record labels that are doing everything they can to
piss people off and rip them off. I created a little issue down here
because the first thing I did when I got to Sydney is I walk into HMV,
the week the record's out, and I see it on the rack with a bunch of
other releases. And every release I see: $21.99, $22.99, $24.99. And
ours doesn't have a sticker on it. I look close and 'Oh, it's $34.99'.
So I walk over to see our live DVD Beside You in Time, and I see that
it's also priced six, seven, eight dollars more than every other disc
on there. And I can't figure out why that would be.
Did you have a word to anyone?
Well, in Brisbane I end up meeting and greeting some record label
people, who are pleasant enough, and one of them is a sales guy, so I
say "Why is this the case?" He goes "Because your packaging is a lot
more expensive". I know how much the packaging costs -- it costs me,
not them, it costs me 83 cents more to have a CD with the
colour-changing ink on it. I'm taking the hit on that, not them. So I
said "Well, it doesn't cost $10 more". "Ah, well, you're right, it
doesn't. Basically it's because we know you've got a core audience
that's gonna buy whatever we put out, so we can charge more for that.
It's the pop stuff we have to discount to get people to buy it. True
fans will pay whatever". And I just said "That's the most insulting
thing I've heard. I've garnered a core audience that you feel it's OK
to rip off? F--- you'. That's also why you don't see any label people
here, 'cos I said 'F--- you people. Stay out of my f---ing show. If you
wanna come, pay the ticket like anyone else. F--- you guys". They're
thieves. I don't blame people for stealing music if this is the kind of
s--- that they pull off.
Where does that extra $10 on your album go?
That money's not going into my pocket, I can promise you that. It's
just these guys who have f---ed themselves out of a job essentially,
that now take it out on ripping off the public. I've got a battle where
I'm trying to put out quality material that matters and I've got fans
that feel it's their right to steal it and I've got a company that's so
bureaucratic and clumsy and ignorant and behind the times they don't
know what to do, so they rip the people off.
Given all that, do you have any idea how to approach the release of your next album?
I've have one record left that I owe a major label, then I will never
be seen in a situation like this again. If I could do what I want right
now, I would put out my next album, you could download it from my site
at as high a bit-rate as you want, pay $4 through PayPal. Come see the
show and buy a T-shirt if you like it. I would put out a nicely
packaged merchandise piece, if you want to own a physical thing. And it
would come out the day that it's done in the studio, not this "Let's
wait three months" bulls---.
When
your US label, Interscope, discovered the web-based alternate reality
game (ARG) you'd built around Year Zero, were they happy for the free
marketing or angry you hadn't let them in on it?
I chose to do this on my own, at great financial expense to myself,
because I knew they wouldn't understand what it is, for one. And
secondly, I didn't want it coming from a place of marketing, I wanted
it coming from a place that was pure to the project. It's a way to
present the story and the backdrop, something I would be excited to
find as a fan. I knew the minute I talked to someone at the record
label about it, they would be looking at it in terms of "How can we tie
this in with a mobile provider?" That's what they do. If something lent
itself to that, OK, I'm not opposed to the idea of not losing a lot of
money (laughs). But it would only be if it made sense. I've had to
position myself as the irrational, stubborn, crazy artist. At the end
of the day, I'm not out to sabotage my career, but quality matters, and
integrity matters. Jumping through any hoop or taking advantage of any
desperate situation that comes up just to sell a product is harmful. It
is.
Is the Year Zero ARG something labels will copy now?
Well, their response, when they saw that it did catch on like wildfire,
was "Look how smart we are the way we marketed this record". That's the
feedback I've gotten -- other artists who've met with that label ask
'em about it: "Yeah, you like what we did for Trent? Look what we did
for Trent". They've then gone on to try to buy the company that did it
to apply it to all their other acts. So, glad I could help them out.
I'm sure they still don't understand what it is that we did or why it
worked. But I will look forward to the Black Eyed Peas ARG, that should
be amazing.
Source